Some time back, festivals stood more for celebrations, togetherness, meeting friends and also a temporary relief from the hectic office schedule.
Now, the above said reasons seem to have pushed to secondary position. People have been made to look for more TV programme, new movies and things which should not be given primary slot.
It is the marketers becoming experts in utilizing the entire potential of customers attention during festival season. Thanks to them that some minor "Day" festivals are also celebrated at least at the micro level. But, still at one particular junction, I get irritated to see some ads preying for customers during festivals.
I still love the ads for the creative content in them. Here, is an ad for a "post-event". This is the first time I am seeing an ad for a repeat telecast. It also has good creative content. Check out!
Now, the above said reasons seem to have pushed to secondary position. People have been made to look for more TV programme, new movies and things which should not be given primary slot.
It is the marketers becoming experts in utilizing the entire potential of customers attention during festival season. Thanks to them that some minor "Day" festivals are also celebrated at least at the micro level. But, still at one particular junction, I get irritated to see some ads preying for customers during festivals.
I still love the ads for the creative content in them. Here, is an ad for a "post-event". This is the first time I am seeing an ad for a repeat telecast. It also has good creative content. Check out!
I wish U all a Happy Holi! May the colours bring more happiness, health & wealth!
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